DM 41115 Business Communication

DM 41115 Business Communication
Portfolio (individual work)
Learning outcomes covered
1. Identify the fundamentals of effective communication
2. Examine different writing models and presentations
3. Demonstrate the features of effective communication in a given context
4. Use information to create good assignments
Task 1: Academic Report
You are the newly appointed Digital Marketing Manager of a leading Airline company of your choice, and
you have been asked by the top management to produce a “REPORT” to address the below areas in order
to educate the senior managers on the importance of digital marketing function in the organization.
Develop a comprehensive report following university guidelines for academic report writing and
referending. Report should address following sub-tasks (i) to (iii).
Excellent discussion and analysis of relevant theoretical concepts and application required for each subtask. Demonstration of excellent academic writing skills, language skills, critical thinking and creative
writing skills will lead to higher marks. Provide citations, intext and endtext references where needed.
Words allocated for task 1 is 2000.
i. Introduce the digital marketing landscape in the airline industry of the chosen
country. (15 marks)
ii. Discuss how airline companies use digital marketing as a tool in their marketing
process with examples for the country of your choice (15 marks)
iii. Explain how you think above mentioned digital marketing activities affect the
consumer. Discuss both positive & negative factors (15 marks)
*** Report format, writing, structure and referencing is awarded 15 marks
You may provide screenshots to demonstrate your understanding of use of tools etc. if needed.
Task 2: PowerPoint Presentation
Produce a Powerpoint presentation to explain how airline companies use digital marketing as a tool in
their marketing process with examples. Use only 10 slides to provide introduction, body and conclusion
Page 4 of 6
areas of the presentation. You may use additional slides to improve structure of the PPT by adding table
of content etc. (30 marks)
*** Powerpoint format, writing, structure and referencing is awarded 10 marks
Take into account academic skills for presentations, the audience, the objective of presentation,
techniques of effective presentations, structuring the presentation, visual presentation aids, clarity and
persuasion, and opening and closing when developing slides.
Provide citations, intext and endtext references where needed using Harvard referencing system.
Note: Follow university guidelines for presentation format and structure. Words allocated for task 2 is
1000.
Students do not have to physically present the presentation. Only the PowerPoint slides are required for
the purpose of this assessment.

REPORT STRUCTURE
• Paper Size : A4
• Printing Margins : LHS; RHS: 1 Inch
• Binding Margin : ½ Inch
• Header and Footer : 1 Inch
• Printing : Single Sided
• Basic Font Size : 12
• Font Style : Arial/Times New Roman
• Referencing style : Harvard
PPT STRUCTURE
• No of Slides: 10 for introduction, body and conclusion + structural slides
• Word Count : 1000 words
• Printing : Single Sided
• Basic Font Size : 12
• Font Style : Arial/Times New Roman
• Referencing style : Harvard
SUBMISSION INSTRUCTIONS
The assignment should be submitted as a SOFT COPY in a word format/ Powerpoint ONLY on or before the
due date.
All assessments should be submitted via the SIS link to the ICBT portal.
The soft copy should be saved directly to ICBT sis as one file. Documents saved in different files and/or in
subfolders will be rejected.
Softy copy should be named with module title followed by ICBT student ID number
Students are expected to keep a backup of all the assignments. ICBT have all the right to re call for soft copy of
any assignment at any time during the course.
Please note that plagiarism is treated as a serious offence and therefore the work you produce must be
individual and original although may work in groups in some instances (Please refer to Student Handbook on
Plagiarism & Cheating).
All sources of information must be referenced using “Harvard referencing” where a reference listing should be
included at the end of the assignment

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