Individual case write up

HTC questions and grading rubrics


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1. Case write-up (general)


You are required to submit the HTC case. The write-up is an individual effort:  You are not allowed to discuss the questions or exchange information with anyone else. You are expected to answer the 3 discussion questions below.  No executive summary is needed.


The write-up should solely be based upon the information in the case. Using information outside the case description is strictly prohibited and will automatically result in a zero (0). Plagiarized work will also result in a zero (0) grade on the case.


It is, however, OK to search for pictures or videos of the VR products mentioned in the case, just to have a better visualization of what the products referred to in the case look like.


It is not OK to obtain information to answer the questions or to read analyses of how the market has evolved since (I am not testing your Googling ability but your ability to address the questions based on the case information and the relevant materials covered in class).


  1. Specific expectations and grading rubrics:


Please answer the following 3 questions (105 points; capped at 100).

  1. Is HTC’s apparent success with HTC VIVETM the outcome of a (1) strategy based on pre-emption? or (2) a capability-based strategy? Explain why its advantage is EITHER pre-emption OR capability-based. (max 300 words: 30 points)

Grading rubrics:

  1. Did you answer the question? (5 points)
  2. Do you understand the ‘pre-emption’ and ‘capability-based’ concepts? (10 points)
  3. Do you know how to apply them in this case? (15 points)
  4. Looking forward do you expect the VR platform to become a winner-take-all business? (max 500 words: 40 points)

Grading rubrics:

  1. Did you answer the question? (5 points)
  2. Did you select the appropriate framework? (15 points)
  3. Do you demonstrate a correct understanding and application of the various components of the framework? (15 points)
  4. Did you draw the correct conclusion from your analysis? (5 points)


  1. Based on the information in the case, should HTC primarily focus on hardware, the platform or content? Why?  (max 300 words: 25 points)

Grading rubrics:

  1. Did you answer the question? (5 points)
  2. Does your explanation make use of the relevant core concepts in the course? (10 points)
  3. Does your explanation make logical sense? (10 points)


  1. Is your paper properly organized, clear and to the point? (10 points)


Grading rubrics:


  • Paper is written concisely and to the point. Transitions between ideas are handled well. Formatting is appropriate and writing is free of grammar and spelling errors. (10 points)


  • Paper is organized and clear. Mostly good transitions between ideas. Formatting is appropriate. Some grammar or spelling errors (9 points)


  • Paper lacks clear organization. Some weak transitions between ideas. Formatting, grammar or spelling errors sometimes detract from overall clarity of ideas (7 point)


  • Writing needs outside support. The main ideas are getting lost due to missing transitions, formatting, grammar or spelling errors (5 points)